Native attires are popular among stylish gentlemen in Africa and
especially in Nigeria where I come from. That’s not to say it’s
not popular outside this continent. In fact, some foreign
celebrities actually love Nigerian design labels and they always
look amazing in them.
Nowadays, everyone wants to rock unique and classy native
attires, whether it’s for a wedding occasion, a casual outing, a
business meeting or any form of social function.
Most of the time, the challenge is that you have tailors who are
NOT fashion designers and when you tell them to make native
attire for you, they will expect you to come up with your own
design before they can commence, else they would give you
what they have– which more often than not isn’t always
unique. So, it’s more like they expect you to dream, while they
“interpret”.
Then you have fashion designers who are not tailors and these
ones most times would sketch out a design for you but can’t
sew the cloth for you. So they can dream for you, but won’t be
able to “interpret” the dream.
Now Merging the two of them together we have – Fashion
Designers who understand the entire process of tailoring and
can also make the clothes for you – These ones are specialists,
they conduct research , develop a concept and vision for the type
of person they want to dress – what would fit you, look good on
you, match your color tone, then they create the visual image of
their concept through sketches and see to the production of
these designs till they come to life – an outfit styled and tailored
to perfection for you.
For these ones, they are the dreamers, the interpreters, the
creators – when you meet them, they “dream” for you and go on
ahead to “interpret” it for you, in other words, they come up with
nice unique designs for you and make stylish native attires.
These gentlemen are the “brain” behind any garment they
produce. Now I’m talking about the likes of Kobi Koachman
Fashion , Sir Wakson Wears,PayneGrade Clothing, EndzMegWise Bespoke, Kimono
Kollection, Vanskere – to name but a few.
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